Fashionista budgets right on Target

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By: Rochelle Taguba

As a college girl living on a college budget it can be hard to balance my urge for shopping without burning an enormous hole through my wallet. Especially with spring around the corner I can’t help but get excited to trade in my over-sized sweaters and boots for feminine skirts and flats. For all those fashionistas out there, is it possible to find a store/fashion line that supports the budget conscious college girl?

You bet there is! One answer comes to mind and that is Target’s designer collaboration line. For a couple years now Target has come out with a collaboration line that has featured high-end designers such as Zac Posen, Missoni, and Rodarte. The line is great for all those fashionistas who don’t want to spend a ridiculous amount of money on one article of clothing. This year, Target’s spring designer collaborator is Jason Wu.

For those who are unaware of who he is, Jason Wu is a Taiwanese-American designer notably known for designing Michelle Obama’s wardrobe during the President’s first official European trip.

Other famous A-list celebrities that have been seen in Wu’s designs are Blake Lively and Emmy Rossum. Upon stumbling the released preview pictures of his collection online, I scurried to find my planner to make sure I marked the date it was coming out. My excitement towards this collection concluded me to spread the attention towards this designer. Signatures of Jason Wu’s styles such as clean lines and smart details can be seen throughout the apparel. Wu’s muse for his collection is a made up of a mischievous black cat named Milu.

Wu’s real live cats, Jinxy and Peaches, helped inspire the kitten pattern that defines several of the looks. The collection is a mixture of feminine dresses and colorful skirts and prints. The collection can be purchased in stores and online for a limited time starting on Feb. 5 until March 6. There’s a little something for everyone with prices ranging from $19.99 to the most expensive piece being $59.99. Not only are the prices reasonable but the clothes are also constructed beautifully.

Pieces can easily be mixed and matched, transforming one outfit to a new one. Also, there is a complimentary selection of accessories consisting of scarves, bags, totes, and clutches. What I find most intriguing about Wu’s line is his attention to simplicity yet mixed with eye-catching detail. He is able to capture a feeling in his clothes. Cohesively, the line can be described as inspiration of “An American girl in Paris.” A lot of the clothes are fun, young, and fresh.

Which are all descriptions that reflect Wu’s vision. Jason Wu described to People magazine, “we all want to be a little glamorous, a little playful and a little mischievous at times. And I think that the collection really brings that out.” I definitely agree with Wu. Target nailed it again with their collaboration designer. So for the glamorous and playful woman in all of us be sure to check out Jason Wu’s spring collection at Target on Feb. 5.

Email: rtaguba@radford.edu